The Salvation Army 2025 Gala: Lighting The Way
A New Chapter for a Longstanding Tradition
For more than 20 years, the Salvation Army advisory board hosted the beloved Flower Power Gala, a luncheon that raised funds for backpacks and school readiness. This year, the board reimagined the tradition—transitioning into an evening gala with a new focus: addressing homelessness and addiction in the Bay Area, particularly San Francisco. The goal was to engage a new generation of supporters while honoring the Salvation Army’s legacy of service.
The Venue: A Modern Backdrop in the Heart of San Francisco
The Conservatory at One Sansome provided the perfect setting for this milestone event. With its glass walls and soaring ceilings, the venue offered a modern, open space right in the heart of the city where the crisis is most visible. The dramatic shift from daylight to a glowing sunset created a natural transformation in the room, perfectly complementing the evening’s theme, Lighting the Way.
Thoughtful Design and Warm Ambiance
The gala sold out, filling the space with energy and anticipation. The design was intentionally simple yet striking—sleek black vases with bold red and orange florals, tables adorned with gold and navy linens, and carefully chosen accents that added just the right amount of color and warmth. The combination of thoughtful décor and the natural beauty of the venue created an inviting, elegant atmosphere that set the stage for a meaningful night.
Music, Cuisine, and Hospitality
Guests arrived to live music during the cocktail reception, setting a celebratory tone. The food was a true highlight, prepared in part by the Salvation Army’s Culinary Training Academy—a program equipping participants with the skills needed to launch careers in the culinary industry. Beautifully presented and served with care, the dishes showcased both talent and purpose. Dinner and dessert, provided by McCall’s Catering, were equally impressive, rounding out a night of culinary excellence.
Stories That Inspire
The heart of the evening came through the stories of resilience and recovery. Families shared deeply personal journeys, reminding everyone that recovery is not only possible but transformative for individuals, families, and communities alike. Alicia’s story, shared both through video and in person alongside her family, stood out as a powerful testament to hope. One unforgettable moment was when Salvation Army staff—many of whom are in recovery themselves—took the stage. Their presence underscored the organization’s commitment to serving with empathy and lived experience.
A Record-Breaking Impact
By the end of the night, the Gala exceeded all expectations, raising over $1 million to support Salvation Army programs. The generosity of the community was overwhelming, ensuring the organization can continue its critical work in addressing homelessness and addiction.
Learning, Growing, and Looking Ahead
As a newly outsourced event, the Gala required thoughtful collaboration and a quick turnaround due to the shift from fall to spring. Like any inaugural event, it came with lessons and opportunities to refine processes for the future. For us, this is where the magic happens—helping clients build new traditions, establish best practices, and set the stage for even greater success in years to come.
The Salvation Army Gala was more than just an event; it was a night of hope, connection, and generosity. We are honored to have played a role in bringing this vision to life and look forward to seeing the impact it creates for years ahead.
Venue: The Conservatory at One Sansome
Catering: McCalls Catering & The Salvation Army Culinary Team
Photographer: Drew Altizer Photography
Florals: Acme Floral
A/V: Got Light
Entertainment: Luke Schwartz Jazz Trio
Production: Preziosi Event Productions